Bölüm 11 İLİŞKİSEL PAZARLAMA (Relationship Marketing). Chapter · October with 21 Reads. In book: DEĞİŞEN PAZARLAMA ANLAYIŞI YENİ. Günümüzde, hızlı değisimler isletmeleri iliskisel pazarlama anlayısına yöneltmektedir. Müsteri bağlılığı sağlanmasında iliskisel pazarlama vazgeçilmez bir. Title: İLİŞKİSEL PAZARLAMA BAĞLAMINDA MÜŞTERİ SAMİMİYETİNİN REFERANS DAVRANIŞ EĞİLİMİ ÜZERİNE ETKİSİ: HİZMET SEKTÖRÜNDE BİR .
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Towards a Paradigm Shift in Marketig. YearVolume 7, Issue 25, Pages – Relationship Marketing of Services: However, users may print, download, or email articles for individual use. Long-term intimacy relationships with customers provide a crucial contribution for enterprises.
References Aijo, Toivo S. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution. Customers counting on and contented with the firm will satisfy and last show loyalty to the company.
A web based questionnaire was created for customers who use anda re members of Formdakal Web site of Business which uses a contextual marketing strategy.
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Retrieved January 3,from http: The Case of a Missing Product [Electronic version]. This abstract may be abridged.
No warranty is given about the accuracy of the copy. Industrial Marketing Management, No: An Interpersonal Influence Perspective [Electronic version].
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Interaction, Relationships, and Networks. Remote access to Pazalrama databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use.
Internationalization in Industrial Systems: Channel Partnerships Streamline Distribution. Elektronik Sosyal Bilimler Dergisi 7 This abstract may be abridged.
Elektronik Sosyal Bilimler Dergisi, 7 25 Superior service value is the key in level of confidence of the company, as well as increasing customer satisfaction.
This abstract may be abridged. Advanced Management Journal, Vol.
Bir İlişkisel Pazarlama Aracı Olarak Bağlamsal Pazarlama: Formdakal Web Sitesi Örneği.
In addition, the findings illustrate that financial advisor’s expertise, financial advisor’s knowledge on customer and value consistency between financial advisor and customer have positive effect on customers intimacy. EdsIndustrial Networks: At this point, the insurance companies not thinking about customer satisfaction come out as a losing side from the competitive environment.
The data necessary for the study was obtained through this questionnaire.
The aim of this study is to measure the effect of pazarlaama marketing practices in the insurance sector on customer loyalty and to make suggestion a model. A Coopetive Perspective [Electronic version]. A New View of Reality. Towards an Ecological Collaborative Relationship Management: Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use.
Industrial Marketing and Purchasing, Vol. Developing Buyer-Seller Relationships [Electronic version].