The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Front Cover. Frederick F. Reichheld. Harvard Business School Press, In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based The Loyalty Effect will provide your company with an effective approach to. Fred Reichheld’s national bestseller The Loyalty Effect shows why companies that Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow.
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Get to Know Us. It I read this book because in my job, I deal with customer loyalty. PR Loyalty Solutions can help. Shopbop Designer Fashion Brands. This work forms the conceptual foundation for the practice, which helps clients achieve superior results through improvements in customer, employee, and investor selection and retention. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn.
MeyerNatalie J. If you have ever thought of the happiness of your customers, employees, and investors as “fluff”, this may change your thinking. Kanchan Joshi rated it it was ok Oct 25, Even a small improvement in customer retention can double profits in your company. One nugget that comes to life in the reading of this book is the idea that companies should target their customers with as much care as they choose their employees.
I would not believe what a huge difference that makes if I had not seen it myself. It also discussed how having loyal employees and even investors will help the business. He is the leader of the firm’s worldwide Loyalty Practice, and his pioneering work in the area of customer, employee, and investor retention has quantified the linkage between loyalty and profits. Firms, Regions, and Innovation Philip N.
This book went into that and much more.
Review of “The Loyalty Effect” (by Frederick Reichheld)
To ask other readers questions about The Loyalty Effectplease sign up. There’s a problem loading this menu right now. The book took a few Never has one book helped crystallize more disparate fundamentals of business than this one.
My library Help Advanced Book Search. Read, highlight, and take notes, across web, tablet, and phone. No eBook available Amazon. Amazon Second Chance Pass it on, trade it in, give it a second life. Please try again later. I didn’t get as much out of teichheld book as Reichheld’s Loyalty Rules!
Four in particular stand out. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it.
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Other editions – View all The Loyalty Effect: He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. Withoutabox Submit to Film Festivals. The whole premise of this book is that companies that have reicuheld customers, loyal employees, and loyal owners outperform companies that don’t, and that this loyalty creates the better performance.
We specialize in customer loyalty marketing, reward program design, and loyalty strategy. Reichheld makes the powerful economic case for loyalty – and takes you through ferderick numbers to prove it.
With excellent examples and the data to back them up, this book and his early Harvard Business Review articles established Reichheld as the foremost authority on all things loyalty. If you’re interested in the workings of insurance agents and insurance workplace this is a must read.
The best, most profitable employers are those that inspire loyalty among three constituencies: ReichheldThomas Teal No preview available – Ransala rated it it was amazing Dec 26, I’d like to read this book on Kindle Don’t have a Reichjeld Harvard Business Review Press; Revised ed.
I found this book very useful as I am working on a new start-up business and selecting and keeping personnel is key. Still one of the foundation works on the impact of customer loyalty on a brand, or business, and why seeking the loyalty effect is not just about marketing, but about overall business strategy and operational excellence.
Chief Customer Officer 2. Reward Programs6.
Review of “The Loyalty Effect” (by Frederick Reichheld) | PR Loyalty Solutions
The Loyalty Effect will provide your company with an effective approach to sustained value creation and change the way you think about loyalty, profits, and the nature of business. He is also the author of Loyalty Rules! Also, just because the author can’t prove that loyalty causes better performance, he does make good points about employee longevity and how long it takes a company to earn its investment back on a new employee.