Documents Similar To Balaure Marketing. Balaure – Marketing. Uploaded by. iulia – andreea · Balaure Marketing. Uploaded by. Dragoș Porumb · 2. C-âtoiu, I. References Armstrong, G., Kotler, P.: Marketing. An Introduction, 12th edn. Pearson Education, Inc, New Jersey () Balaure, V., C ̆atoiu, I., Veghes. Public and Nonprofit Marketing: Proceedings Lucica Matei, José Luis Vázquez- Burguete Balaure, V. et al. (), Marketing, ediţia a II-a, Uranus, Bucureşti 2.
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Subsequently, the marketung of the campaign elements are measured accurately and accordingly as long as it is mar,eting with the help of management instruments [ 5 ]. It is specific to Dilemmas, as they become Stars.
The sale force of a health care organization consists of the employees who deliver medical services and other requested information to consumers, partners, and competitive units. Nonetheless, when a health care organization wants to communicate with marleting consumers, this may happen on two strategic directions [ 9 ]:. In the new context of marksting, the health care marketlng marketing of services has the following functions [ 2 ]:. The limits of the instruments [ 8 ].
In the absence of scientific methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]:. The efficiency growth of external marketing communication through management instruments The message, which uses different external communication channels, is delivered with the help of campaigns.
Table 2 Example of Gantt Diagram. An efficient communication is reflected in the development of a system of relations, which encompass the consumer expectations and the long-term interests of the medical unit. The matrix anticipates a natural evolution of a campaign.
Marketing. Editia a II-a revazuta si adaugita (Virgil Balaure)
The main objectives of the external communication strategies are the following [ 2 ]:. Consequently, management instruments are employed to effectively evaluate the success of a campaign. Each communication activity of a health care organization is represented in a circle-like figure. In most cases, communication has the following main objectives: The main objectives of the external communication strategies are the following [ 2 ]: Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]:.
Marketing Communication has the role of informing, convincing, influencing and reminding [ 4 ]. In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns.
In Romania, it was acknowledged that the degree of usage of measurement instruments from management is rather scarce when employed in the external marketing communication. Therefore, the following instruments offer the possibility to measure the efficiency of an external communication campaign in a health care organization [ 8 ]: Comparing the actual matrix with the forecasted one, experts may identify the major strategic issues during the implementation phase of the campaign.
National Center for Biotechnology InformationU. Uranus Publishing House; As such, internal communication is performed between departments or depending on the hierarchic position in the organization. Technopress Publishing House; This mix of instruments is known in the scientific literature as the promotional communication mix. Public Relations are direct contacts with different categories of public on different themes, which occur during congresses, symposiums, workshops, interviews, and press releases.
This strategy seeks to improve the market share on the expense of short-term profit. The instruments offer a slight prediction in which weaknesses appear in the delivery process.
Marketing. Editia a II-a revazuta si adaugita (Virgil Balaure) | PDF Flipbook
This type of strategy seeks to maintain the position gained on the market. In the new context of globalization, the health care management marketing of services has the following functions [ 2 ]: Therefore, four strategies can be employed as it follows Balsure.
The basic instruments of external communication for sending messages are the following [ 2 ]: The sale promotion takes place when free promotional objects such as calendars, address books, pens, and even free consultations are being offered, with the purpose of growing the reputation of the health care organization.
A graphic representation of the activities can be achieved at all levels with the help of the Gantt Diagram. The external marketing communication in health care services The health care communication strategy of an organization with its marketing environment is an important condition in surviving and assessing the desired outcomes.
Support Center Support Center. Principiile marketingului The principles of marketing Bucharest: This strategy seeks to sell some parts of the organization that have negative effects on the available resources.
Health care Marketing Bucharest: The instruments used by the internet are online press releases, websites, communication through Social Media platforms, link exchange partnership contacts, the online profile of organizations, discussions on forums.
Received Jan 24; Accepted Apr This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.