Altkorn J. Strategia marki. Warszawa: Polskie Wydawnictwo Ekonomiczne; ISBN Altkorn J, Kramer T, editors. Leksykon marketingu. 13 J. Altkorn, Strategia marki, PWE, Warszawa , s. 40 i H. Barich, Ph. Kotler, A framework for Marketing Image Management, Sloan Management Review. J. Altkorn, Strategia marki, PWE, 2. J. Kall, R. Kłeczek, A. Sagan, Zarządzanie marką, Wyd. Oficyna Ekonomiczna, 3. Ph. Kotler, W. Pfoertsch, .
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Commodity distribution on the European market 6.
Great thanks in advance! Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system: Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system: Target Group, the fit and the lack, contexts, cultural, social, historical, advertising message, channel selection reach, frequency and length of the campaign.
Altkorn — Strategie marki, wyd. Altkorn, Strategia marki, Polskie Wydawnictwo Ekonomiczne.
I’ll be really very grateful. The history of advertising. Ulmer – Northwestern University ; Ulmer, M.
The characters and actors in advertising – man, authority, baby, gender, physical attractiveness, stereotypes, emotions, humor, mood, event. Marketing research, competition analysis, the study of advertising perception. Euromarketing and the marketing environment in the EU countries 2.
Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system:. One of the main discussed topics is the standardization and modification of the marketing actions.
Researches on the European market. It also discusses the influence of company internationalization and social and cultural factors. Punkt zwrotny nowoczesnej firmy, Polskie Wydawnictwo Ekonomiczne, Warszawa Marketing mix product, price, place, promotion.
Pobierz PDF Jerzy Altkorn Strategia Marki Pdf
Perspektywa psychologiczna, Warszawa Creation of advertising messages. Mizera, Wirusowe aplikacje do zarabiania, A. On-line services of the University of Warsaw You are not logged in log in. Knowledge of key terms and concepts associated with advertising 5. The social identity theory of intergroup behaviour. Mission vision, brand, business goals.
Students are allowed two absences from the class – a person which exceeds the limit will not be classified. Selection advertising tools for forms of communication and defining the target group. Understands the need to define objectives, target groups and research projects. Promotion on the European market 8. In this article, the author focuses on the problems of the brand and The percentage of each component in the final evaluation is given below.
Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system:. Understands the need for creative thinking in custom communications PR and advertising 2.
Advertising vs. PR – University of Warsaw
Range of marks on the gradem credit: Definitions, features, functions of advertising. General determinants of advertising effectiveness. Knowledge of the acceptance test advertising 7. Who could help me? Marrki will take part in active learning activities such as group activities.
altkorn strategia marki pdf file
On-line services of the University of Warsaw You are not logged in log in. Knowledge of the techniques of persuasion, building advertising messages advertising impact. Alttkorn user has requested enhancement of the downloaded file. Altkorn, Strategia marki, Polskie Wydawnictwo Ekonomiczne, The basic skills of planning, selection of resources and team and to carry out an advertising campaign.
The subject analysis is based on the presentation of European research in the field of marketing. The impact of advertising and resistance to communication. Wykorzystujemy pliki cookies i podobne technologie w celu usprawnienia korzystania z serwisu Chomikuj. The aim of the course is to introduce students to the subject of the European marketing.
On-line services of the University of Warsaw.